Privacy Policy

Effective Date: 24 Jan 2025

1. Introduction
At Pilates By Daphne (owned and operated by Lithe Active), we are committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, store, and protect your data in compliance with Singapore’s Personal Data Protection Act (PDPA).


2. Personal Data We Collect
We may collect the following personal data from you:
  • Identity Data: First and last name.
  • Contact Data: Email address and phone number.
  • Booking Data: Appointment dates, times, and related details.
  • Technical Data: IP address, browser type, and version (collected via cookies or Google reCAPTCHA).
  • Integration Data: Data required for third-party services like WP Amelia, Google Calendar, and Outlook Calendar to function.
  • Purchase Data: Order history, shipping address, and payment information for merchandise purchases.

3. Purpose of Data Collection
Your personal data is collected and used for the following purposes:
  • Service Delivery: To manage and confirm your bookings.
  • Communication: To contact you regarding your appointments or respond to inquiries.
  • Integration with Third-Party Services: To synchronize your bookings with WP Amelia, Google Calendar, and Outlook Calendar for your convenience.
  • Security Measures: To protect our forms and website from spam and abuse using Google reCAPTCHA.
  • Legal Compliance: To fulfil legal obligations and regulatory requirements.

4. Contact Form Data
When you submit a contact form on our website, we collect:
  • Personal Data: Your name, email address, and any other information you voluntarily provide in your message.
  • Purpose of Collection: To respond to inquiries and provide customer service, and to maintain a record of communication for quality assurance and follow-up purposes.
  • Data Sharing: Information submitted through contact forms will not be used for marketing purposes or shared with third parties without your consent.
  • Retention of Data: We retain contact form submissions for as long as necessary to fulfill the purposes outlined above or to comply with legal obligations. Once the information is no longer required, it will be securely deleted or anonymised.

5. Disclosure of Personal Data
We respect the confidentiality of your personal data and will not disclose it to third parties except in the following circumstances:
  • Service Providers: Third-party vendors who assist in delivering our services:
  • Legal Obligations: When required by law or governmental authorities.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred, provided the recipient agrees to uphold your privacy rights.

6. Third-Party Vendors
Our website may contain links to external sites. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies.
7. Data Security
We implement appropriate security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include:
  • Technical Safeguards: Use of encryption, secure servers, and SSL certificates.
  • Administrative Safeguards: Regular staff training and strict data access controls.

8. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Unnecessary data will be securely deleted or anonymised.

9. Your Rights
Under the PDPA, you have the right to:
  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of any inaccurate or incomplete data.
  • Withdrawal of Consent: Withdraw consent for us to use your personal data.
To exercise these rights, please contact us at hello@pilatesbydaphne.com.
10. Use of Cookies
Our website may use cookies to enhance user experience. Cookies are small data files stored on your device.



11. Types of Cookies We Use
Essential Cookies: Used for booking forms to manage user sessions.
Used by Google reCAPTCHA to protect against spam and abuse.
As essential cookies are required for the website to function, they cannot be disabled.


12. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The effective date at the top indicates the latest revision.

13. Contact Us
For any questions or concerns regarding your personal data or this Privacy Policy, please contact us at:
Company Name: Lithe Active
Email: hello@pilatesbydaphne.com